MUST SERVICES: The American Red Cross will provide:

• Nationwide Disaster planning, preparedness, community disaster education, and mitigation;
• Prompt relief to victims of major disasters;
• Emergency communications and supporting social services that enable those with family members serving in the US Armed Forces to resolve family emergencies;
• Opportunities to support the International Red Cross Movement and Fundamental Principles;
• and International tracing services.

SHOULD SERVICES: The American Red Cross will be the leading provider of:

• Prompt relief to victims of single family disasters;
• Access to emergency financial assistance for members of the US Armed Forces and their families;
• First Aid and CPR education and training;
• Life guarding, Swimming and Water Safety education and training;
• HIV/AIDS prevention education;
• Mission-related care giving for the elderly and other priority groups;
• Information and training on International Humanitarian Law (IHL);
• And Chapter support for blood donor recruitment, blood collection, and community education in areas of American Red Cross Biomedical Services activity.

SINGLE FAMILY DISASTERS: The American Red Cross will increase the number of people and communities served by its response to single family disasters.

BIOMEDICAL SERVICES: The American Red Cross will set the standard of excellence in the provision of a high quality and cost-effective supply of blood, plasma, and tissue services in a consistent and reliable manner while continuing its commitment to research and development.

VOLUNTEER INVOLVEMENT: The American Red Cross will enhance and sustain quality volunteer involvement in effective governance, management, and service delivery.

HIGH PERFORMING AND DIVERSE STAFF: The American Red Cross will foster high-performing and diverse paid and volunteer staff who effectively deliver its products and services to an increasingly diverse American public.